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GA4 and Its Importance in CRO

As digital acquisition and engagement channels continue to evolve, marketers require advanced, intelligent tools to derive meaningful insights and make data-driven decisions. Google Analytics 4 (GA4) signifies the dawn of a new era in analytics, embodying a recognised shift from session-based to event-based tracking, a flexible and adaptive data model, and integrated machine learning capabilities for predictive analytics

24 October 2023 No Comments

The Best Google Analytics Alternatives for 2023

Discover the top five Google Analytics alternatives for 2023, each offering unique strengths to suit your business needs. From Matomo’s self-hosted control to Clicky’s real-time monitoring and Mixpanel’s user-centric insights, these options unlock data-driven growth and optimised user experiences. Embrace a new era of web analytics and thrive in 2023’s digital landscape.

5 August 2023 No Comments

Empower Your Team to Thrive in the Digital Marketing Landscape

Stay ahead of the curve in the ever-changing world of digital marketing with GA4 training. Uncover user behavior, optimise campaigns, and future-proof your strategies

29 June 2023 No Comments

Differences between Universal Analytics and Google Analytics 4

Unlock the power of your website’s data with Google Analytics. GA4 offers a more flexible and scalable approach to analysing user behavior, allowing you to create custom reports, track user data without identifiers or cookies, and gain insights into the customer journey across devices

11 April 2023 No Comments

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