In the intricate web of e-commerce, where every click counts and every interaction is a potential conversion, the checkout process stands as the crucible where transactions either flourish or falter
Creating an intuitive and samless checkout process for e-commerce websites is imperative for keeping customer satisfaction high and shopping cart abandonment rates low. A positive User Experience goes beyond aesthetics and page layout; it encapsulates every aspect of user journey, from the initial browsering of products to the final check-out
Cart abandonment is a common challenge for e-commerce businesses when potential customers add items to their carts but don’t complete purchases. This can impact revenue, but strategies like optimising the checkout process, building trust, and enhancing mobile experience can increase conversions and customer loyalty.