The PXL framework used by conversion specialists worldwide. Every plan we run follows the same five steps. Context is king. All five combined tell us where to optimise and what to optimise for.
Each tier of our CRO Plans follows this same flow. The depth scales with the plan, the structure does not.
Understand audience motivations and anxieties before touching the site. Heuristic UX audits, competitive analysis, qualitative interviews where applicable.
Combine GA4 funnels, heatmaps, session recordings and sentiment analysis to find every leak. The full quantitative + qualitative picture.
Turn the strongest signal into a clear, measurable hypothesis with a business case. Each one ranked via PXL prioritisation before it enters the queue.
Validate the variation in a fast, controlled environment before shipping to production. 5-second tests, preference tests, qualitative interviews.
Run structured experiments with enough power to declare a winner with confidence. Pre-registered hypothesis, primary + guardrail metrics, MDE calculated upfront.
Our methodology stands on the shoulders of CXL’s PXL prioritisation, MECLabs’ conversion formula, and twenty years of academic and applied research.