In today’s digital marketplace, effective optimisation is no longer an option but a necessity for any e-commerce business seeking to thrive and outpace competition
Mobile-First Indexing is Google’s response to the mobile-centric digital landscape, signifying a fundamental shift in how websites are indexed and ranked. To navigate this new era successfully, website owners and webmasters must leverage tools like Google Search Console to stay informed about their Mobile-First Indexing status.
Today´s digital marketing landscape demands a laser-like focus on user experience, and an integral part of that experience is page speed. The duration it takes for a webpage to fully load plays a pivotal role in shaping the user´s first impression of a brand or business
While many CRO techniques involve data analysis and experimentation, user testing provides original information that goes beyond numbers and statistics. It offers real-world insights into how users engage with your website, highlighting pain points, preferences, and opportunities for improvement
Creating an intuitive and samless checkout process for e-commerce websites is imperative for keeping customer satisfaction high and shopping cart abandonment rates low. A positive User Experience goes beyond aesthetics and page layout; it encapsulates every aspect of user journey, from the initial browsering of products to the final check-out
Whether you’re in search of the perfect outfit, the latest gadgets, or even your weekly groceries, the online marketplace presents a vast sea of options. However, this abundance brings forth a fresh and pressing dilemma: how can businesses assist their customers in discovering products that align seamlessly with their unique needs and desires?
Conversational AI has become a buzzword in the world of marketing, and for good reason. It’s a powerful tool that can transform your marketing funnel, making it more efficient and customer-centric. In this blog post, we will explore strategies for integrating Conversational AI into your marketing funnel, taking it to the next level and maximising its potential
Attribution modeling helps businesses understand how various marketing activities contribute to customer acquisition, retention, and conversion. Essentially, attribution modeling answers the question: ‘Which marketing channels deserve credit for a sale or conversion?