Tag: Frictions

Optimising Checkout Processes for E-commerce Success

Creating an intuitive and samless checkout process for e-commerce websites is imperative for keeping customer satisfaction high and shopping cart abandonment rates low. A positive User Experience goes beyond aesthetics and page layout; it encapsulates every aspect of user journey, from the initial browsering of products to the final check-out

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What are the most important things to test?

Let your webpage shine as you prioritise the key elements that drive conversions. Evaluate your value proposition to communicate clear advantages and concrete results. Optimise your call-to-action buttons and forms for seamless conversion experiences. Eliminate frictions and create motivation with compelling offers and persuasive sales copy.

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