Cart abandonment is a common challenge for e-commerce businesses when potential customers add items to their carts but don’t complete purchases. This can impact revenue, but strategies like optimising the checkout process, building trust, and enhancing mobile experience can increase conversions and customer loyalty.
Optimising forms for higher conversion rates is crucial. Tips include prominent submit buttons, inline validation for real-time feedback, and eliminating distractions. Utilise microcopy, add social proof, and employ progress indicators for a seamless user experience. Maximise form efficiency and drive conversions with these best practices.