Tag: Customer journey

How to Visualise Your Customer Journey Map

Customer journey mapping is a vital tool in the quest for conversion optimisation. It places the customer at the center of every business decision, ensuring that strategies and actions revolve around customer needs and preferences. Understanding the customer’s journey from awareness to post-purchase interactions provides unique opportunities to tailor strategies and enhance conversions at every touchpoint

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How to Analyse User Flow Through Your Website

Conducting a user flow analysis is a crucial step in improving the user experience and optimising your website. By understanding how users navigate through your platform, you can identify pain points, bottlenecks, and areas for enhancement

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