Tag: Customer journey

The Role of Conversion Tracking in Analytics

In the rapidly evolving landscape of digital marketing, where every click and interaction holds the potential to convert a visitor into a customer, the role of conversion tracking in analytics emerges as a crucial element

Read More »

The Importance of Attribution Modeling in Analytics

Attribution modeling helps businesses understand how various marketing activities contribute to customer acquisition, retention, and conversion. Essentially, attribution modeling answers the question: ‘Which marketing channels deserve credit for a sale or conversion?

Read More »

Conversion Funnel Analysis

In the competitive digital landscape, understanding the conversion funnel and optimising it is crucial. It represents the journey your potential customers take, from initially discovering your brand or product to taking the desired action, be it making a purchase, signing up for a newsletter, or filling out a contact form

Read More »

Funnels: what are they and how to use them

Understanding the marketing funnel is crucial for marketers, guiding them from initial awareness to final conversion. It involves distinct traffic stages: cold, warm, and hot. Cold traffic needs attention-grabbing content, warm traffic benefits from personalisation and testimonials, while hot traffic requires a frictionless conversion process. Building loyalty extends beyond the purchase, nurturing long-term relationships with customers. By tailoring strategies to each stage, businesses can drive growth and foster customer advocacy.

Read More »

Differences between Universal Analytics and Google Analytics 4

Unlock the power of your website’s data with Google Analytics. GA4 offers a more flexible and scalable approach to analysing user behavior, allowing you to create custom reports, track user data without identifiers or cookies, and gain insights into the customer journey across devices

Read More »