As businesses compete for online visibility, they are leveraging different digital marketing tactics to improve their online presence and customer engagement. Two of the most popular and effective tactics are CRO (Conversion Rate Optimisation) audits and SEO (Search Engine Optimisation) marketing. Both of these practices work together to improve website performance, which results in higher rankings, more traffic, and ultimately, more revenue.
“If you want to know something, the first port of call is to ask the internet. And you wouldn’t be alone in doing so, Google reportedly processes 8.5 billion internet searches every single day. That’s 99,000 per second. So how does your business get in front of customers who are searching online?”
Why CRO Audits and SEO Marketing are essential for your business?
To effectively optimise your website for conversions, you need to focus on creating content that matches search intent and you may be asking now “how can I get Google to notice my website?”.
Google wants to display results that answer searchers’ queries and provide a great user experience, so it’s important to create content that best answers searchers’ questions and supplies the information they need.
For example, if you’re optimising a product page for conversions, you need to create content that is relevant to the product and its features, and provide the information that visitors need to make a purchasing decision. This might include product descriptions, customer reviews, and high-quality images or videos.
Similarly, if you’re optimising a blog post for conversions, you need to create content that is informative and provides value to the reader. This might include in-depth research, case studies, or actionable tips and advice.
SEO and CRO are not isolated strategies but rather interconnected components of a successful digital marketing framework. SEO ensures that your website ranks higher in search engine results pages (SERPs), attracting relevant organic traffic. On the other hand, CRO focuses on optimising the user experience to convert that traffic into valuable actions, such as purchases or lead generation.
According to HubSpot, 75% of users never scroll past the first page of search results, which highlights the importance of SEO in driving website traffic.
The Benefits of Integrating SEO and CRO:
- Improved Targeted Traffic — By aligning SEO and CRO, you can attract more targeted traffic to your website.
- SEO helps you identify and target keywords relevant to your business, ensuring that your website appears in front of users actively searching for products or services you offer.
- CRO then optimises the user experience, making it easier for visitors to find what they need and take desired actions.
(When visitors arrive at your site through relevant search queries, the chances of conversion increase.)
2. Enhanced User Experience — A positive user experience is crucial for both SEO and CRO success.
- SEO-driven optimisation ensures that your website is accessible, mobile-friendly, and loads quickly—factors that search engines consider when ranking your site.
- CRO, on the other hand, focuses on streamlining the user journey, simplifying the conversion process, and reducing friction points.
3. Data-Driven Decision Making — Integrating SEO and CRO provides valuable data insights that can inform your marketing strategies.
- SEO analytics provide valuable information about keyword performance, organic traffic sources, and user behavior.
- CRO analytics offer insights into user interactions, conversion rates, and user preferences.
(By combining these datasets, you gain a holistic understanding of your audience’s needs and preferences)
Aligning SEO and CRO involves optimising your website’s visibility, content, and user experience to provide a seamless journey for visitors. By incorporating relevant keywords, improving website speed and usability, and enhancing the overall user experience, you create an environment conducive to conversions. When SEO and CRO work together, your website becomes a powerful tool for driving targeted traffic and increasing your profitability.
