Category: Analytics

How to Analyse and Optimise Page Load Times with Analytics

In the digital age, where attention spans are shorter than ever, the performance of your website can be the deciding factor between success and failure. Discover the profound impact that swift page load times can have on user experience, engagement, and ultimately, your bottom line

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How to Use Heatmaps for Conversion Insights

In the dynamic world of digital marketing, where every click matters and every visitor is a potential customer, understanding user behaviour is paramount. Enter heatmaps – the powerful tool that allows marketers to visualise and analyse how users interact with a website

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GA4 Custom Reports for Conversion Tracking

Unlock the full potential of your digital marketing strategy with Google Analytics 4 (GA4) Custom Reports. Tailor your approach, analyse user behaviour, and optimise conversions with a personalised lens on metrics and dimensions that matter most to your unique business goals

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How to track a website conversion?

In the vast landscape of digital marketing, the ability to track website conversions is akin to possessing a powerful compass in a sea of data. As businesses strive to maximise their online presence and drive meaningful interactions, understanding how to effectively track website conversions emerges as a fundamental skill.

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The Importance of Segmenting Your Analytics Data

Analytics provide insights into user behaviour, but the real power lies in tailoring strategies to diverse audience segments. Averaging data without considering individual variations can be misleading, emphasizing the need for segmentation

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