The Conversion Force (CRO)
Discover the driving forces behind conversions. The interplay between Motivations and Frictions holds the key to success
18 April 2023
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Author: Jim Martin
2023 – A year of change
In a world of rising ad costs, increasing noise, and evolving platforms like Google Analytics 4 (GA4), marketing teams are facing uncertainty. But this shift presents an opportunity for growth and transformation
6 April 2023
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Do I really need to migrate my website?
When considering a website migration, it’s crucial to have valid reasons driving the decision. Focus on legitimate factors that truly impact your business’s growth, such as SEO improvements, enhanced landing pages, improved functionality, or the need for a better mobile experience
14 June 2021
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How to have a killer website: Frictions
In the world of websites, frictions can hinder conversions and impede user experience. To avoid these frictions, it’s crucial to eliminate perceived and actual obstacles
5 September 2018
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How to have a killer website: Relevancy
To have a killer website, there are five fundamental keys that often get overlooked. One of these crucial elements is relevancy. Matching user expectations with compelling content and design is essential for creating an awesome website
17 August 2018
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