Tag: Usability Testing

The Importance of User Testing in CRO

While many CRO techniques involve data analysis and experimentation, user testing provides original information that goes beyond numbers and statistics. It offers real-world insights into how users engage with your website, highlighting pain points, preferences, and opportunities for improvement

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Why Qualitative Data is Essential for CRO?

In the world of Conversion Rate Optimisation, both quantitative and qualitative data are essential. While quantitative data provides valuable metrics and benchmarks, qualitative data offers the human context needed to make data-driven decisions

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