User retention is vital for sustainable growth in digital business. It involves engaging and understanding customers, utilising metrics like CLV, and adapting strategies based on feedback.
Understanding the most common types of online shoppers by motivations and need, you can segment customers into high and low-value categories to improve your marketing and sales strategy
Customer Value Optimisation is about building lasting, win-win relationships between businesses and customers. It shifts from one-time transactions to fostering loyalty and advocacy, fueled by tools like RFM Segmentation that tailor marketing and enhance customer value.
Understanding the marketing funnel is crucial for marketers, guiding them from initial awareness to final conversion. It involves distinct traffic stages: cold, warm, and hot. Cold traffic needs attention-grabbing content, warm traffic benefits from personalisation and testimonials, while hot traffic requires a frictionless conversion process. Building loyalty extends beyond the purchase, nurturing long-term relationships with customers. By tailoring strategies to each stage, businesses can drive growth and foster customer advocacy.
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