Competitor analysis is an indispensable practice in the realm of Conversion Rate Optimisation (CRO), the process of enhancing a website or digital platform to increase its effectiveness in turning visitors into customers
In the ever-changing landscape of digital marketing, Conversion Rate Optimisation (CRO) is a fundamental driver of online success, bridging the worlds of B2B and B2C commerce. B2B transactions, marked by their complexity, demand trust-building, personalisation, and information delivery. On the other hand, B2C focuses on evoking emotions, creating a seamless user experience, and leveraging social proof for conversions.
In the world of Conversion Rate Optimisation, both quantitative and qualitative data are essential. While quantitative data provides valuable metrics and benchmarks, qualitative data offers the human context needed to make data-driven decisions
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