Tag: B2C

CRO Strategies for B2B vs. B2C: Key Differences

In the ever-changing landscape of digital marketing, Conversion Rate Optimisation (CRO) is a fundamental driver of online success, bridging the worlds of B2B and B2C commerce. B2B transactions, marked by their complexity, demand trust-building, personalisation, and information delivery. On the other hand, B2C focuses on evoking emotions, creating a seamless user experience, and leveraging social proof for conversions.

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