The Importance of Data Privacy and GDPR Compliance
Ensuring GDPR compliance isn’t just a legal obligation; it’s an opportunity to bolster credibility and customer trust in your website
26 March 2024
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Author: Anamiodi Agustina
What technology uses conversational AI?
In the dynamic landscape of technology, Conversational AI has become a catalyst for transformative applications across various industries, reshaping the way we engage with machines
8 March 2024
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Psychological Triggers in Web Design for Better Conversions
Creating an effective website that converts visitors into customers is as much about psychology as it is about good design. By understanding and leveraging psychological triggers, web designers can create experiences that encourage users to take specific actions
7 March 2024
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How to Analyse and Optimise Page Load Times with Analytics
In the digital age, where attention spans are shorter than ever, the performance of your website can be the deciding factor between success and failure. Discover the profound impact that swift page load times can have on user experience, engagement, and ultimately, your bottom line
7 March 2024
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The Role of Conversational AI in Personalised Marketing Campaigns
In the dynamic landscape of modern marketing, where personalisation is the linchpin of success, Conversational AI stands as a powerful catalyst, reshaping the realm of personalised marketing campaigns
5 March 2024
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The Role of Conversational AI in Loyalty Programs
In an era where consumer expectations are soaring, traditional loyalty programs based on transactions and points fall short
1 March 2024
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A Guide to Retargeting for Enhanced Conversions
Retargeting, a formidable digital marketing strategy, serves as a critical component in enhancing conversions by re-engaging users who have previously interacted with your website or app but did not convert
28 February 2024
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How to Track Social Media Traffic and Conversions with Analytics
In the digital age, social media analytics offers vital insights into audience engagement and campaign effectiveness, from basic metrics like likes to advanced measures such as conversion rates
27 February 2024
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How to Address Privacy Concerns in Conversational AI Marketing
In the realm of Conversational AI marketing, understanding the privacy landscape is essential. With regulations like GDPR and CCPA shaping data handling practices, and consumer trust shaken by high-profile data breaches, marketers must tread carefully
27 February 2024
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Improving User Flow for Enhanced Web Usability
By prioritising user flow, businesses can significantly elevate the user experience, leading to higher engagement, increased satisfaction, and ultimately, improved conversion rates
23 February 2024
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