Glimpse is our proprietary AI-powered Voice-of-Customer and sentiment intelligence platform. It turns thousands of real customer conversations across reviews, forums and social into structured, decision-ready market intelligence. Built and operated by Align Digital. Live at getglimpse.nz.
“I’ve been learning programming for almost a year now, but I still don’t feel ready to apply for jobs. Everyone seems to know so much more than me, and I’m worried that I’ll fail technical interviews or be exposed as a fraud once I start working.”
Most CRO tools treat the website as the unit of analysis. Glimpse treats the market as the unit of analysis — what people feel, fear, compare and expect before they ever land on a page.
Reads thousands of public conversations across Reddit, forums, social, reviews and Q&A platforms. Not just the reviews you already own.
Every opinion is structured as Entity, Aspect, Sentiment, Holder and Time. Cross-competitor and period-over-period comparison without losing nuance.
Beyond positive/negative scoring, Glimpse preserves emotion, anxiety, severity, tone and trend. The language that drives decisions, not just the score.
Interactive web reports built for executives and agencies. Not raw exports for analysts. Headline insights, deltas, risks and opportunities, all traceable.
Glimpse uses Aspect-Based Sentiment Analysis as its structural backbone. On top of that, our proprietary EASHT framework keeps the human signal that generic sentiment tools strip out.
Affective valence beyond a positive or negative label.
Uncertainty, perceived risk, hesitation, trust erosion.
Low-frequency but high-impact issues that matter strategically.
Sarcasm, irony, colloquial phrasing, frustration. Real language.
Directional movement period over period so early shifts surface.
Each opinion is modelled as a quintuple: Entity, Aspect, Sentiment, Holder, Time. That structure makes cross-competitor comparison, period analysis, and traceability to source possible without collapsing nuance into a single number.
Every Glimpse engagement delivers a structured web-based report. Designed to be scanned by executives and agencies, with traceability all the way back to the verbatim source.
Headline insights, period-over-period deltas, risks, opportunities, and the strategic takeaways.
Share of voice, polarity patterns, entity-level movement, channel-specific visibility.
Entity × Aspect sentiment heatmap with narrative interpretation. Shows where your brand wins, loses, or is silent.
Comparative strengths and weaknesses, positioning clusters, channel-by-channel visibility.
Verbatim evidence with metadata. Every insight traces back to a real customer statement, source and date.
Sentiment distribution movement period over period. Early signals before they show up in revenue or churn.
Glimpse runs at the cadence that matches the decision. The same analytical logic applies across all three.
Glimpse needs signal. It is at its strongest where customers already talk publicly about their experience.
Pre-purchase anxieties, comparison frames, side-effect language, value-vs-price perception.
Course choice, post-graduation outcomes, return-on-fees concerns, programme reputation.
Booking decisions, experience expectations, weather and seasonality language, comparison vs alternatives.
Ingredient anxieties, dietary trade-offs, reorder language, retail vs DTC perception.
Practitioner vs consumer language, symptom framing, trust signals, regulatory hesitation.
Use Glimpse as your own VoC engine for client retainers, with your branding on the report.
Glimpse turns open, unstructured public opinion into structured, decision-ready market intelligence through aspect-based analysis, human-centred interpretation, and interactive web reports.
Glimpse canonical positioning