Tag: Online Marketing

How to Use Customer Personas for CRO

To achieve success in CRO, utilising customer personas is a game-changing strategy. These detailed, semi-fictional representations of your ideal customers provide valuable insights into their needs, preferences, and behaviours

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The Importance of A/B Testing in CRO

In the grand adventure of Conversion Rate Optimisation, A/B testing is your trusty sidekick, illuminating the path to success. It takes the guesswork out of optimisation, making sure every decision is rooted in data

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