Tag: Metrics and reporting

CRO Tools

Selecting the appropriate conversion optimisation tools holds paramount importance, shaping the path towards an enhanced user experience, amplified conversions, and heightened revenue

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The Best Google Analytics Alternatives for 2023

Discover the top five Google Analytics alternatives for 2023, each offering unique strengths to suit your business needs. From Matomo’s self-hosted control to Clicky’s real-time monitoring and Mixpanel’s user-centric insights, these options unlock data-driven growth and optimised user experiences. Embrace a new era of web analytics and thrive in 2023’s digital landscape.

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Differences between Universal Analytics and Google Analytics 4

Unlock the power of your website’s data with Google Analytics. GA4 offers a more flexible and scalable approach to analysing user behavior, allowing you to create custom reports, track user data without identifiers or cookies, and gain insights into the customer journey across devices

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