Tag: Landing Pages

Funnels: what are they and how to use them

Understanding the marketing funnel is crucial for marketers, guiding them from initial awareness to final conversion. It involves distinct traffic stages: cold, warm, and hot. Cold traffic needs attention-grabbing content, warm traffic benefits from personalisation and testimonials, while hot traffic requires a frictionless conversion process. Building loyalty extends beyond the purchase, nurturing long-term relationships with customers. By tailoring strategies to each stage, businesses can drive growth and foster customer advocacy.

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SEO for Landing Pages: Best Practices

Optimise landing pages for SEO to attract targeted traffic actively seeking solutions. Perform thorough keyword research, craft compelling content, optimise meta tags, enhance page loading speed, and implement a mobile-friendly design.

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