Tag: Data-driven Decisions

How to Use Analytics to Optimise Landing Pages

In the digital realm, your landing pages are your first impression. They can make or break your conversion rates. Analytics is the key to ensuring your landing pages not only attract visitors but convert them into customers

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How to Analyse User Flow Through Your Website

Conducting a user flow analysis is a crucial step in improving the user experience and optimising your website. By understanding how users navigate through your platform, you can identify pain points, bottlenecks, and areas for enhancement

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The Best Google Analytics Alternatives for 2023

Discover the top five Google Analytics alternatives for 2023, each offering unique strengths to suit your business needs. From Matomo’s self-hosted control to Clicky’s real-time monitoring and Mixpanel’s user-centric insights, these options unlock data-driven growth and optimised user experiences. Embrace a new era of web analytics and thrive in 2023’s digital landscape.

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Differences between Universal Analytics and Google Analytics 4

Unlock the power of your website’s data with Google Analytics. GA4 offers a more flexible and scalable approach to analysing user behavior, allowing you to create custom reports, track user data without identifiers or cookies, and gain insights into the customer journey across devices

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