Tag: Data Analytics

GA4 and Its Importance in CRO

As digital acquisition and engagement channels continue to evolve, marketers require advanced, intelligent tools to derive meaningful insights and make data-driven decisions. Google Analytics 4 (GA4) signifies the dawn of a new era in analytics, embodying a recognised shift from session-based to event-based tracking, a flexible and adaptive data model, and integrated machine learning capabilities for predictive analytics

Read More »

How to Train Your Conversational AI for Better Marketing Results

Businesses are constantly seeking innovative ways to connect with their audience and drive better marketing results. One such innovation is the use of conversational AI, a technology that leverages artificial intelligence and natural language processing to engage customers in meaningful conversations.

Read More »