Tag: Audience Segmentation

Integrating CRO and Content Marketing for Better Results

In the world of digital marketing, the integration of Conversion Rate Optimisation (CRO) and Content Marketing is crucial. Data plays a central role, guiding user behaviour analysis and content performance evaluation, leading to enhanced user experiences and improved conversion rates

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4 November 2023 No Comments

GA4 and Its Importance in CRO

As digital acquisition and engagement channels continue to evolve, marketers require advanced, intelligent tools to derive meaningful insights and make data-driven decisions. Google Analytics 4 (GA4) signifies the dawn of a new era in analytics, embodying a recognised shift from session-based to event-based tracking, a flexible and adaptive data model, and integrated machine learning capabilities for predictive analytics

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24 October 2023 No Comments
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