Tag: Analytics Tools

How to Use Analytics to Track Competitor Performance

Competitor analysis is the compass that guides your strategic decisions and shapes the trajectory of your business. Understanding its significance involves recognising it as a critical element for success. By dissecting the actions and strategies of competitors, you gain valuable insights into market trends, consumer preferences, and potential gaps in the industry

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How to Analyse User Flow Through Your Website

Conducting a user flow analysis is a crucial step in improving the user experience and optimising your website. By understanding how users navigate through your platform, you can identify pain points, bottlenecks, and areas for enhancement

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